1/ We're experiencing a huge influx of users, and with that, a predictable uptick in harmful content posted to the network.
As a result, for some very high-severity policy areas like child safety, we recently made some short-term moderation choices to prioritize recall over precision.
Bluesky has grown by over 3M people in the last week — welcome!
With every wave of growth naturally comes an increase in moderation reports. Here’s a status report on how the Trust & Safety team is handling it:
1/ With more users joining Bluesky, we know how important it is to identify which accounts are real. Users deserve confidence that the accounts they interact with are authentic.
Sharing some details about our impersonation policy 🧵
We're rolling out an update shortly to email verification to prevent harassment and trolling from throwaway accounts.
New users may need to verify their account email before they can create a post.
Thanks for your understanding!
6/ We also hear your feedback: users want more ways to verify their identity beyond domain verification. We’re exploring additional options to enhance account verification, and we hope to share more shortly.
4/ We’re expanding our moderation team as we grow to improve both the timeliness and accuracy of our moderation actions. Thank you for your understanding and your feedback.
In the past month alone, over 12M people joined Bluesky, with daily active users growing 10x. We received more reports in two days than in all of last year, and have integrated new systems and quadrupled our moderation team to try and keep up. Sometimes, we have to work quickly to correct errors.
2/ We are working behind the scenes to help many organizations and high-profile individuals set up their verified domain handles. In the meantime, we’ve updated our impersonation policy to be more aggressive. Impersonation and handle-squatting accounts will be removed.
With this significant influx of users, we’ve also seen increased spam, scam, and trolling activity — you may have seen some of this yourself.
Our team is reviewing these accounts, and you can help us by reporting them by clicking the three-dot menu on each post/account.
3/ We have also quadrupled the size of our moderation team, in part to action impersonation reports more quickly. We still have a large backlog of moderation reports due to the influx of new users as we shared previously, though we are making progress.
4/ Parody, satire, or fan accounts are allowed on Bluesky, but they must clearly label themselves in both the display name and bio to help others know the account isn’t official. Accounts with only one of these elements will receive an impersonation label.
5/ Identity churning (changing your account identity with the intent to mislead users) is not allowed on Bluesky. If you set up an impersonation account just to gain followers and switch to a different identity that is no longer impersonation to keep that account, your account will be removed.
2/ This resulted in over-enforcement and temporary suspensions for multiple users. We have reinstated accounts of some users, and are continuing to review appeals.
We appreciate your patience as we dial our moderation team up to max capacity and bring on new team members to support this load. Your safety is our highest priority, and we’re glad to welcome you to Bluesky!
3/ We notified users who were affected by this decision by email, and they can appeal by replying to the email.
Anyone who appeals will get a comprehensive review and will be reinstated if they have not violated our Community Guidelines.
We’ve invested in cutting down DM spam over the past week, so you should see fewer scammers and spammers in your inbox. Expect more improvements in this area as we build additional tooling.
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We're excited that verification badges have made it easier to quickly recognize authentic accounts, especially in moments of breaking news.
Now, we're expanding our roll-out. Notable and authentic accounts can apply for verification or to become a Trusted Verifier via the form linked in our blog.
In the past 24 hours, we have received more than 42,000 reports (an all-time high for one day). We’re receiving about 3,000 reports/hour. To put that into context, in all of 2023, we received 360k reports.
We’re triaging this large queue so the most harmful content such as CSAM is removed quickly.
In 2024, Bluesky grew from 2.9M to 25.9M users. With this growth came anticipated challenges in scaling Trust & Safety, from adding workstreams to adapting to new harms.
In our newly published 2024 Moderation Report, we share details on what the year looked like for our Trust & Safety team.
Glorifying violence or harm violates Bluesky’s Community Guidelines. We review reports and take action on content that celebrates harm against anyone. Violence has no place in healthy public discourse, and we’re committed to fostering healthy, open conversations
1/6 We're seeing an uptick in scams pretending to be Bluesky or @aaron.bsky.team. These scammers are targeting artists via DMs, trying to take you off-app. Our moderation team is reviewing reports of these scammers and will take down their accounts. Here are some important reminders:
🔐 Account Security Thread 🔐
We're seeing an increased number of phishing and social engineering attempts targeting Bluesky users. While we're working hard to protect you, here are essential steps YOU can take to secure your account and stay safe. 1/10
🧵👇
This has been a big year for elections globally, and we’re a few days away from the U.S. Presidential election.
Here’s how our team, led by @aaron.bsky.team who previously led election integrity efforts at Twitter, is preparing:
It’s clear these changes missed the mark, so we’re rolling them back. We’ll be working on a solution that better balances the varying needs of all our users and will provide more information before we roll out additional changes.
Occasionally, groups on Bluesky will coordinate to mass report an account. This may lead our moderators to review the case more quickly, but mass reporting alone doesn’t lead to suspensions. Reports and user behavior are reviewed by moderators, not counted like votes.